The Easiest Way to Get Category Approval for Restricted Items (Amazon/Flipkart)

Ever tried listing a product on Amazon or Flipkart only to find out it's in a "restricted" category? You're not alone. Many sellers face this roadblock when expanding their product range. But here's the good news — getting category approval isn't as complicated as it sounds. With the right approach and documentation, you can unlock restricted categories and grow your business faster than ever.

What Are Restricted Categories?

Restricted categories are product segments that require approval before you can start selling. Platforms like Amazon and Flipkart do this to maintain product quality, ensure authenticity, and comply with government regulations. Common restricted categories include:

• Health & Personal Care

• Beauty & Cosmetics

• Food & Beverages

• Baby Products

• Electronics & Appliances

• Automotive Accessories

Step-by-Step Process to Get Category Approval

1. Research Category Requirements

Start by visiting your seller dashboard on Amazon or Flipkart and check the approval requirements for your chosen category. Both platforms list specific documentation such as invoices, certificates, and brand authorization letters.

2. Prepare the Necessary Documents

Documentation is the most crucial part of your application. Ensure the following are ready:

• GST Certificate – Registered under the same business name.

• Invoice – At least 1–3 recent invoices from a genuine distributor or manufacturer.

• Brand Authorization Letter – If you're not the brand owner.

• Product Images – High-quality images with white background.

• Compliance Certificates – Like FSSAI for food or BIS for electronics.

3. Submit Your Application

Once your documents are ready, go to the "Add a Product" or "Category Approval" section in your Seller Central. Upload all the required files and submit your request. Typically, Amazon and Flipkart respond within 24–72 hours.

4. Follow Up and Respond Promptly

If your request is incomplete or missing documents, the support team will contact you. Respond quickly with correct details to avoid delays. Most sellers who stay responsive get approval faster.

5. Maintain Compliance

Once approved, you must continue to meet the platform's standards. Always list products that align with your approved documents and certifications. Regular audits ensure your listings remain active and trusted.

Common Reasons for Rejection (and How to Fix Them)

• Invoice mismatch: Ensure your business name and GST details match exactly.

• Invalid certificate: Provide valid and updated compliance documents.

• Poor image quality: Upload professional, white-background product images.

• Unauthorized brand listing: Always use brand authorization letters when required.

Why Category Approval Is Worth It

Getting category approval isn't just about access it's about credibility and trust. When you sell in restricted categories, your products appear more authentic and professional. Customers are more likely to buy from approved sellers, and your brand gains visibility in high-demand categories.