How to Sell on Zepto and Swiggy Instamart: Onboarding Guide for Brands

Short answer: to sell on Zepto or Swiggy Instamart, a brand applies through the platform's seller or brand partner onboarding, completes business and product verification, agrees commercial terms for its category, lists its catalogue with barcodes, and supplies stock to the platform's warehouses and dark stores. After launch, growth comes from keeping stock available, sharp product listings and in-app advertising.

If your brand already sells on Amazon or Flipkart, quick commerce is the natural next channel. Shoppers on Zepto and Instamart buy frequently, add items to their basket on impulse, and are loyal to brands they can always find. Here is how to get started on both.

Zepto vs Swiggy Instamart at a Glance

Documents Required for Zepto and Instamart

The paperwork is almost identical on both platforms:

• GST registration certificate and business PAN.
• Current bank account details with a cancelled cheque.
• Trademark certificate, application, or a brand authorisation letter.
• FSSAI licence for food and beverages, and any other licence your category requires.
• Unique EAN/GS1 barcodes for every SKU and variant.
• Product details: MRP, selling price, pack size, shelf life, ingredients and clear images.

How to Sell on Zepto

1. Apply through Zepto's brand or seller partner onboarding with your company, category and target cities.
2. Complete verification by uploading GST, PAN, bank and brand documents.
3. Agree commercial terms covering margin or commission, payment cycle, returns and expiry handling.
4. Upload your catalogue with barcodes, accurate weights and mobile-friendly images.
5. Ship your first purchase order to the assigned warehouse with correct invoices and labels.
6. Go live in your launch cities and track availability, sales and search rank every week.

How to Sell on Swiggy Instamart

1. Register as a brand partner through Swiggy Instamart's seller onboarding and share your category and cities.
2. Verify your business with GST, PAN, bank and brand documents. Make sure the legal name matches on every document.
3. Finalise terms for your category, including margins, payouts and how damaged or expired stock is handled.
4. List your products with complete data so they can be scanned and stored correctly in dark stores.
5. Supply stock to Instamart's warehouses and plan weekly replenishment.
6. Launch with ads to collect early orders, then optimise towards the keywords that convert.

What Decides Your Sales on Quick-Commerce Apps

Availability. If a dark store runs out of your product, customers in that area cannot see it. Keep a safety buffer, especially before weekends, salary days and festivals.

Search-friendly titles. Shoppers type generic terms such as "green tea", "face wash for oily skin" or "dark chocolate". Include the product type, variant and size in your title.

Price and pack size. Smaller, lower-priced packs convert better as add-ons. Test a trial pack alongside your regular size.

In-app ads. Sponsored listings help new SKUs reach the first screen. Pause ads in cities where stock is low.

Ratings and repeat purchase. Consistent quality and packaging that survives fast delivery lead to reorders, which strengthens your rank over time.

Should You Launch on All Quick-Commerce Apps at Once?

Usually not. Prove the model on one platform and a few cities first, then expand. Once you know your best-selling SKUs, true margins and the ad spend needed per order, add Zepto, Instamart and Blinkit in turn. Each platform is strongest in different neighbourhoods, so being on all three maximises reach. Use our quick-commerce profit calculator to check unit economics before each expansion.